Assignment Criteria:
Develop a plan for a particular EVENT or ACTIVITY that will promote good public relations for a particular existing course or program and indicate why that event or activity is likely to have good public relations value.
Format the plan as a proposal and address the proposal to a school administrator who would be in a position to approve and support it. Indicate why the event will be beneficial to the school.
Provide an estimate of how much money the event will cost and related information about what type of support will be required (facilities, materials, staff time, etc.).
Include a timeline that specifies information about WHAT needs to be done, WHEN it needs to be done and WHO will do it.
List and briefly describe at least one good resource from which further information about planning public relations events can be obtained.